WARNING: The "Secret Power Profit Code Revealed" Workshop Is Limited To Only 65 People.
We're Looking For Business Owners Who Want To...
If This sounds like You...
We Want to PERSONALLY Work with You. Attend Our Upcoming "Roll-Up-Your-Sleeves" Workshop and Learn How to Double, Triple or Even 10X Your Traffic, and Current Sales Conversions Within the Next 12 Months!
There Is Only Room For 65 People In The Workshop - And Spots Fill Up FAST!
Here's What Your Will Learn...
To survive the takeover of MEGA BRANDS, you need to BRAND like they do, and create a memorable "EXPERIENCE" for your customers that beams CREDIBILITY throughout your business.
Once your brand is established, a "system" must be developed in order to ensure consistency in your marketing communications. 
The greatest marketers of all time have concluded to one thing: Effective marketing is scientific in nature. 
I encourage you to look up people like Rosser Reeves, John Caples, David Ogilvy, Fred Hahn, and Claude Hopkins; they have all concluded to this principle. There is a system that needs to be followed. In effect – the system contains three basic fundamentals:
#1 Knowing Your Prospect:
What makes them look for a company like yours? What makes them look at an advertisement? What makes them want to read on, or continue watching or listening? What kind of information are they looking for? What are their frustrations and goals? What have prior experiences been like in dealing with businesses like yours?
#2 Testing Your Advertising and Marketing:
On a small scale of implementation run ads up against each other (Split Testing), to determine which pulls the best results. You can run them on a small scale distribution cycle and / or run your ads through survey groups and get feedback. When you start to hear from “John Smith” that everything you are saying is exactly what he or she is looking for – don’t hold back on the advertising. "Hummm... what a concept? Test on a small scale, find the sweet-spot, then milk that cow for everything she's got." Now, you know you have the right emotional connectivity that is based on real life situations, frustrations, wants and needs... not something cute, funny, sexy or off the wall that distracts from what you are trying to sell.
“Good Luck Margarine” Ad
David Ogilvy said one of the biggest mistakes he ever made was using Eleanor Roosevelt to push "Good Luck" margarine. Even though both the narrator and Mrs. Roosevelt mention the "Good Luck" brand name, twice each, people still only remembered Eleanor Roosevelt – and entirely forgot about the product or it's brand name. The same goes for all the other categories listed above.
“Whassup” Ad
When Budweiser ran its “Whassup” ad at Super Bowl XXXIV... the sales for Budweiser went down for three consecutive quarters afterwards. But hey – they won all the advertisement awards that year. Isn’t that what’s really important? I guess not. Especially considering the ad agency was replaced. Wow! Talk about loosing a huge account. People connect more to the Wayans brother's, "Scary Movie" parody than to Budweiser.
#3 Provide Easy To Take Offers That Generate Immediate Response:
Over 95% of the advertising you see in newspapers, on TV, in the yellow pages, and hear on the radio contains no ‘offer’ to entice prospects to buy whatsoever. These people are stuck in the paradigm; ‘that the only good prospect worth talking to... is a ripe prospect.’ Two things wrong with this line of thought:
Problem # 1
Any prospect that is even remotely thinking about buying your product... IS WORTH TALKING TO! They may be ready to buy a few months down the road – but if you knew a way to capture all the future buyers, shift marketing dollars to those people and reduce marketing dollars spent on the masses (that you knew absolutely nothing about) – do you think you would get a bigger bang for your marketing buck? Of course you would. You would be marketing to a much more specified target market.
Problem # 2
Only 1%-5% of your prospects are ready to fork over the cash today. However, the name of this game is, MONOPOLIZE. This is something you’ll never achieve with only 5%. Sadly... if you provide no way for the other 95-99% to learn more about YOU, in a no-risk, easy-to-take-action way – guess what happens? They will forget about YOU! And when they are ready to hand over their money to buy what it is you sell – YOU are left with only one option — and that’s to beg, plead, and hope that they see your ad first.
Before we can begin to develop a 'Sales Funnel' we need to fully understand exactly how 'John Smith's' brain works in order to fully engage him / her.
Caples had a three step system that Ogilvy followed.  They call it the “three step approach to creativity.”
Capture The Prospects Attention
Keep The Prospects Attention
Move To A Favorable Action
Sounds fairly basic, right? It’s interesting though: Their three step system mirrors a psychological path that our brain follows when doing anything! 
In this case; Advertising, Marketing and Sales.
Let’s take a step back and go to step number one of the marketing process:
Knowing Your Prospects
You’re probably familiar with the saying...
“If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes.”
You’ve taken great pains to build a business that gives customers what they want. The problem is, most business people don’t have the foggiest clue about the decision making processes that customers use when deciding how to solve their problems. In other words, how they choose a company to buy stuff from.
First, you have to understand how John Smith’s brain works. Now we are getting back to Caples’ three steps and how the brain operates. There are three quick concepts you need to know:
Alpha Mode
This is the hypnotic state of the brain that habitually performs tasks without any conscious thought. Alpha Mode is the state of daydreaming; hypnosis, meditation and sleep (whether awake or asleep), where the brain functions at approximately 7 to 14 cycles per second. 
Alpha Mode is very much like when you drive to work and suddenly realize that you didn’t consciously see anything along the way while driving! Scary thought, right?
In marketing terms, this means people see and hear ads (as we all do every day),
but they don’t consciously notice them.
Beta Mode
Beta Mode is the brain’s active state of engagement. In Beta (approximately 14 to 21 cycles per second), this is you chasing after a million dollars, that red sports car, the pretty lass next door, or whatever may “turn you on.” Beta is truly "Active Hunt Mode."
Being in Beta Mode is like driving to work in a snow storm. Your hands are firmly gripped at the 10 and 2 o’clock position, and your pupils are as big as dimes.
You’re in Beta Mode when you’re watching a movie and the music is building to a crescendo in anticipation of something scary happening. The music puts you on the edge of your seat. Think of Beta Mode as “Alert Mode.”
Reticular Activating System
The reticular activating system (RAS), is a set of connected nuclei in the brain-stem that is responsible for regulating wakefulness and sleep-wake transitions. As its name implies, its most influential component is the "Reticular Formation." Think about everything you've done in the last twenty minutes. Even if you were just sitting in front of a computer, you probably made small movements. Did you breathe in and out? Cough? Sit up straight? You probably did these things automatically, without even thinking about it. And yet, you wouldn't be able to make these small movements at all without the reticular formation.
RAS is the part of the brain that is on the lookout 24/7/365 for things that are familiar, unusual, or problematic. When your brain detects any of these things on a subconscious level, it sends a message to your consciousness that says, “Hey, wake up! You need to pay attention.” Have you ever bought a new car only to discover afterward that seemingly everyone else on the face of the planet has the exact same make, model, and color? But, prior to buying it you rarely noticed the car at all. How is that? This is because your new car is now familiar to you, and therefore is embedded in your RAS, which then easily picks the car out of any crowd. Interesting how the brain works, right?
The same holds true when a family brings a new baby home for the first time. Prior to the baby's arrival, you might have the ability to sleep through just about any sound or disturbance; at least those sounds you have not subconsciously deemed as important. After the baby comes home, their cry quickly becomes familiar and important to you. And from that time forward, the very moment you hear their cry, you are instantly awake. Is it because your mind sleeps lighter now? No! In fact, your mind is always alert and listening on some level.
Interesting how the brain works, right?
Marketing’s first job then is to get the prospect to “snap” out of Alpha and into Beta. This is accomplished through emotional responses; by finding out what problems, frustrations, annoyances, etc. your prospects have, and using these powerful tools in your marketing - instead of speaking in general platitudes about the things you do, or talking about how long you've been in business. As I mentioned before, these are the prospect’s “HOT BUTTONS” because they’re familiar and/or problematic, they will register in their Reticular Activating System (RAS) and get your prospect to “snap” from Alpha into Beta. Sounds simple, doesn’t it? It is, really. Once the prospect is snapped into Beta mode, you’re not done.
Marketing’s second job is to now get the prospect to do something to take the next action in the buying process. In fifteen plus years of research we have discovered that there are specific reasons for what most advertising agencies call A.I.D.A. (Attention, Interest, Desire, Action),
which we call the “Marketing Equation” not three like Caples and Ogilvy suggest.
The Four Stages of (A.I.D.A.) Are:
This is getting prospects to PAY ATTENTION! We accomplish this by turning those emotional “HOT BUTTONS” that already exist in your prospect’s brain, into headlines that their RAS can find, and snap them from Alpha to Beta Mode.
Now most ad agencies do a really good job of this. It's fundamental and everyone knows it. However, what they don’t realize is that using sex appeal, images out of the ordinary, or a play on shapes, or words; using the wrong fonts, symbols, colors, pictures and shapes that are NOT Credible to the industry – when what they are using is not hitting the right emotional triggers, or doesn’t create the proper credible “gut feeling” – it has a negative effect and is instantly dismissed. The desired triggered interrupt is lost and the RAS signals the brain “oops – false beta, go back to doing whatever it was before you saw or heard this ad.”
This is why companies and ad agencies have to always come up with new campaigns; because we as a whole, get so used to seeing all of these false beta’s. These ads get to the point that they no longer interrupt anymore because our RAS has “ignored that ad” we’ve switched over to autopilot and as soon as we see even a fraction of it... we instantly dismiss it.
Here is an example of a Hot Button Specific Headline: In the construction world one of the biggest consumer complaints is that problems don’t get replaced, fixed, or repaired "right" the first time. Our headline identifies this situation, our sub-headline carries the idea... and in our "control information" we say:
Our Screening Process For Hiring New Technicians Is So Stringent That Over 82% Of Our Applicants FAIL The First Stage — An Additional 16% Just DROP OUT!
Is that believable? Is it impressive? 
Does it make you think: "Maybe this is a company I should think about hiring?"
Of course it does. Doesn't it?
Once the prospect is interrupted, it’s critical to get them engaged or interested. In today's digital world of "too much information" you have under five seconds to capture the interest of your prospect or lose them to a competitors website.
This is done by using sub-headlines, and topic images that gives the reader the promise that more 'worthy' information is forthcoming that will solve the problem or sooth the emotion that they were interrupted about in the beginning. It needs to carry the same idea portrayed in the headline and lead into the selling points of the ad.
All too often the ads we’ve seen have no sub-headline or no direct relation between the headlines and the context of the ad. The lack of a sub-headline or any function that executes the 'engage' or 'interest' phase of the advertisement is immediately losing potential viewership.
Now that’s not to say that it is critical to have a sub-headline to create an “interest.” It’s NOT! The “interest” can also be taken care of in the headline itself. Here is an example in the health market:
Ask Any Plastic Surgeon These 17 Questions And Instantly Know In Less Than 5 Minutes If They Are Properly Skilled To Correctly Diagnose Your Situation And Fix The Problem Right The First Time...
That headline gets your “Attention” and “Interest,” doesn’t it?
Understand, creating “Interest” is the key issue here — not having just any old sub-headline.
Once you’ve captured their “Attention” and “Interest”, you have to give information that allows them to logically understand how and why you solve that problem for them against the sea of competition.
Human nature dictates that people always want to make the best decisions possible. They want to feel like they’re in control. Once you’ve captured their “Attention” and “Interest”, you have to give information that allows them to logically understand how and why you solve that problem for them against the sea of competition. Their problem (a.k.a. their emotional hot buttons) is the ITCH, the Control information (what your company does to solve it), is the SCRATCH.
Let’s use the Plastic Surgeon analogy again and pretend that YOU are the Doctor. If you provided in your ad a list of the 17 specific questions your prospect needed to ask; then delineated how these questions should be answered, to ensure that the Doctor your prospect was contacting, could provide them with the utmost in quality service, and under any circumstances (which of course they couldn’t because you’re the best, right?) What do you think would happen? Your prospect would now feel like they are the person in control of their buying situation. They now have confidence to make a well qualified decision as to who to do business with. Guess what those results translate to? Worst case scenario... it’s a powerful response to your ad asking for at least more information about who you are and what you do. Plus you’ll have the ability to gather their contact information... that is if you understand the next step.
You now have a prospect that has been interrupted. You have their “Attention” based on problems that are important to him or her. They have been engaged and you have captured their “Interest” by the promise of a solution. Here's the last critical step...
Last step for you is to give the prospect a low-risk way to take the next step in the sales process. Just like building any relationship, you need an opportunity for both of you to date. Test the water to see if you're going to be comfortable in the pool, so-to-speak. In this step there are two rules:
Give Away A Service
For example, if you sell a service you could giveaway a free product like a marketing tool; such as a report, brochure, seminar, audio, video or something to give even more 'control information' to allow the prospect to feel in control of the final decision and ultimately reinforce that “gut feeling” of Credibility.
Give Away A Product
Understand... this is a step that is often missed. Giving your prospects a low risk way of “tasting” whatever it is that you sell is of great importance. One additional point must be made here – if you don’t ask people to take immediate action, chances are they won’t.
We Work with Business Owners Like You to Develop a 'Sales Funnel' Designed to Accurately Differentiate Your Business From the Sea of Competition and Phase Out Lost Sales to 'Back Seat' Competitors.
Strategic Marketing vs. Tactical Marketing
Strategic Marketing
Strategic Marketing has to do with what you say, how you say it, and who you say it to. In other words, it’s the content of your marketing message and the approach you take.
Tactical Marketing
Tactical Marketing is the execution of your strategic plan. Generating leads, placing media, marketing tools, and your follow-up system. It’s the media your message is delivered through.
The Distinction Between Strategic And Tactical Marketing Is HUGE!
Most people mistakenly assume that when you talk about marketing that you’re automatically talking about Tactical Marketing–placing ads, generating leads, sending out mailers, attending trade shows, creating brochures, implementing a follow-up system, and so forth. They fail to realize that the strategic side of the coin–what you say, how you say it, and who you say it to–is almost always MORE important than the marketing medium, WHERE you say it.

Human Nature Demands

Human nature demands that we always make the best decision possible.

Buyers Want Unshakable Confidence

Buyers want to have the unshakable confidence that they’ve made the the right choice.

Your Job

Your job as a business owner is to help them accomplish this.
Now that you understand what marketing is really all about, the question for you now is: Do you believe it? If you don’t, I will save you time by suggesting that you click-on. Because everything we describe from here forward will be secondary to these principles.
If you do believe it, then the remaining information is how we develop your 'sales funnel,' which is FREE for you to follow and use on your own now -or you can hire us to do it for you. Fair enough?
So let me ask you; when John Smith tells us what they need to hear, see, feel, and have, in order to know that they made a qualified buying decision... what do you think happens when we distribute all of that into this program of marketing, advertising, and sales efforts? You’re Absolutely Right! Sales and revenue go up dramatically... immediately! Because YOU are automatically identified as being someone who understands and fills the needs of the buyer.
Before we move on to the 'Secret Power Profit Code Revealed' Marketing Program, I would like to share with you one of the discoveries that David Ogilvy made after implementing a marketing system that utilized some of what we have just talked about:
“Most of what I know about writing advertisements...
The key to success
The key to success lies in - perpetual testing of all the variables.
What you say
What you say - is more important than how you say it.
headline of the ad
The headline of the ad is - the most important element in most advertisements.
effective headlines
The most effective headlines appeal to the reader’s self-interest or offers news.
Long headlines
Long headlines that say something are more effective than short headlines that say nothing.
Be Specific
Specifics are more believable than generalities.
copy that informs
Long copy that informs still sells more than short copy that doesn't.
A Marketing Director must influence every department within an organization. It is their responsibility to establish and/or promote the BRAND. In order to achieve true BRAND AWARENESS it must be earned… NOT created.
5 Points To Achieving Legitimate
Brand Awareness
The organization must be Credible in every aspect, function, product, service and message that is presented or delivered. Massive success in marketing, advertising and sales is based solely on Credibility. Credibility trumps everything. It trumps techniques, systems, strategy, capitalization… everything.
There are 5 C’s when it comes to establishing Credibility in a company’s marketing efforts. When a company can get all five of these C’s in alignment, they have achieved Credibility. When you do that, then and only then, can you earn, not build, your brand. Once your BRAND is truly established, you have achieved the ultimate goal of marketing, which is ongoing customer loyalty. 
Customer Values
The customer determines Credibility. This is based on those things that are most important to the customer. Their concerns, fears, anticipations, expectations are all a major part of determining what the marketplace deems as Credible. A Credibility Analysis based on heavy customer research will determine these values. 
The character of the business. An organization needs to make sure that their vision, mission and the philosophies of the corporation, company or organization are all in alignment with what the marketplace or the customer has determined is Credible.
How good is the organization really? How good are their products or the services they deliver? Do they meet, exceed or fall short of the desired or promised results. Are they delivering what the marketplace deems as Credible? This is based on ensuring that all of the components within the internal operations of the organization are developed and integrated “in alignment” with what the marketplace has determined Credible.
A credibility gap analysis and high-level competitive intelligence will identify these particulars.
Are all of our different communications in alignment with what the marketplace has determined is credible? There are two separate and distinct types of communication:
A. Non-verbal Communications: This consists of logos, buildings, staff presence, uniforms, and trucks; items like that. Do they reflect and prove to the customer that the business is Credible based on their colors, design, placement and mannerisms
B. Verbal Communications: This has to do with advertising, PR, marketing, sales presentations, scripts, websites, collateral material or marketing message of any kind that’s coming from the business. Do they support and build Credibility, or do they diminish it? There are seven different critical components when it comes to verbal communications. Each component needs to be in alignment in order for the businesses verbal communications to be Credible.
This ties everything together. A business needs to make sure that the first four C’s of Credibility are consistent throughout the entire business and all of its functions. And lastly, that they communicate consistently with their customers or clients and with their prospects.
When all of these C’s are in alignment with the first, Customer Values, then you’ve attained Credibility. When you demonstrate your company’s Credibility, then and only then, can you take your place in the customers mind within the market in which you’re competing. You’ll have earned your brand. You will have achieved the ultimate goal of marketing, advertising and sales… true customer loyalty.
If you continue to consistently analyze the Credibility Gap of your company and consistently realign yourself, you will never ever lose customer loyalty and you’ll never lose your space. You Will Dominate The Marketplace. And once dominance has been taken, the only way to loose it is if you give it up.
WARNING: The "Secret Power Profit Code Revealed" Workshop Is Limited To Only 65 People.
We're Looking For Business Owners Who Want To...
We Want to PERSONALLY Work with You. Attend Our Upcoming "Roll-Up-Your-Sleeves" Workshop and Learn How to Double, Triple or Even 10X Your Traffic, and Sales Conversions Within the Next 12 Months!
Learn To Create Your Own “Profit Faucet”
A "Profit Faucet" is an revenue generating system that gives you the ability to generate revenue at any point in time that you have a need. Need more money for a particular project or event, just turn up the faucet. Need less money, turn it down and focus on the operations of your business...
And Discover How to Lead Prospects to Draw This Conclusion:
“I Would Have to Be an Absolute Fool to Do Business with Anyone Else but You.”
Here is a small preview of the hands-on, real-life, “here’s how you do it”, make-money-now concepts you’ll learn:
  •  Set the standard - within your industry to ensure that prospects come to you FIRST.
  •  Instantly communicate - your selling advantages in compelling terms.
  •  Win more of the customers - more of the time... and separate your business from your competitors in the process.
  •  Eliminate price competition - and compete on real value instead.
  •  Create memorable experiences - for your customers that last a life-time.
  •  Franchise your sales system - and create extraordinary results from ordinary people.
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