Disruptive Innovation is doing something that has likely never been accomplished before. Most people you talk strategy to won't ever get it. Either that or they will think it's unachievable and strongly suggest you get off your narcissistic kick.

But, consider this: Every great thing that has ever been done has been the result of one person saying; “it CAN be done,” when everyone else has said; “NO it can't.”

“In disruptive strategy, there’s maybe no position lonelier than that of the innovator. Colleagues, investors, friends and family alike will expect you to prove its viability before ever supporting you”

Michael Clifton / CEO